Page 35 - BA1 Integrated Workbook STUDENT 2018
P. 35

Chapter 3






                  Competitive advantage










                          Outcome




               By the end of this session you should be able to:

                    explain the approaches to achieving sustainable competitive advantage


                    compare and contrast alternative approaches to strategy development

               and answer questions relating to these areas.
























                 The underpinning detail for this chapter in your Integrated Workbook can
                 be found in Chapter 3 of your Study Text





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