Page 38 - BA1 Integrated Workbook STUDENT 2018
P. 38
Chapter 3
1.3 Bowman’s strategy clock
high 4
3 5
Perceived value to consumer 2 6
1 7
8
low
low high
Price
1 Low price/low value 5 Focused differentiation
2 Low price 6 Risky/high margins
3 Hybrid 7 Monopoly pricing
4 Differentiation 8 Loss of market share
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