Page 69 - BA1 Integrated Workbook STUDENT 2018
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Competitor analysis
6.5 Benchmarking
Once you have assembled detailed information about your competitors, you can
benchmark your performance against theirs.
Strategic benchmarks
market share
return on assets
gross profit margin on sales.
Functional benchmarks
% deliveries on time
order costs per order
order turnaround time
average stockholding per order.
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