Page 12 - CIMA OCS Workbook February 2019 - Day 1 Tasks
P. 12

CIMA FEBRUARY 2019 – OPERATIONAL CASE STUDY

               One aspect of this could be previous problems  encountered  by Trigg, resulting in complaints,
               missed start dates and  errors in installation. The decision to bring installation in-house has
               dramatically reduced such complaints but the company may still have to work hard to rebuild its
               reputation in this sector.

               Another potential issue could be ground work. Instead of offering customers a one-stop solution
               in which Trigg sub-contracts ground work, customers are instead given recommendations
               concerning  partner companies to do  this aspect.  This may be sufficient to make some look
               elsewhere.
               Finally there have been problems in the past where employees with criminal records have ended
               up working at schools due to a lack of disclosure.
               All of these issues must be addressed  for Trigg to exploit enhanced future  growth due  to the
               government FITKIDS initiative.

               Financial performance
               Revenue fell by 4% from 2017 to 2018, resulting in a decrease of 15% in operating profit. This also
               reduced operating margins from 15.4% to 15.0%.
               In terms of working capital and liquidity, cash increased by F$226,000 fuelled mainly by an
               increase in borrowing of F$300,000. It is questionable how future growth will be financed.
               Inventory days and receivables days also increased resulting in an additional F$475,000 tied up in
               working capital.
               The future

               Budgeted sales for 2019 give an increase in revenue of 5% over 2018, which relies on increasing
               commercial sales.

               This will depend very heavily on the extent to which Trigg can address the perceived weaknesses
               highlighted above and also whether Sally Gomez can use her previous experience at Jacks, a major
               competitor in the commercial sector, to increase Trigg’s chances of winning commercial tenders.



               3   KEY TOPICS

               The key topics that this case would suggest are as follows:

               E1
               Organisational structure

               Trigg is  currently organised on functional grounds. An obvious change would be to switch  to
               divisional with a division for commercial and another for domestic sales. Make sure you revise the
               pros/cons and other issue associated with such a switch.
               IT/IS

               There is huge potential for Trigg to exploit IT/IS to facilitate future growth, whether in terms of
               updating the website or  the use of CAD/CAM for developing  new products or better  MIS to
               coordinate sales and production planning better.

               Operations
               The current production system has not changed for twenty years. Available options could include
               the use of BPR to redesign the approach or a change in capacity management to reduce inventory
               levels.




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