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Advertising, publicity, obtaining professional work and fees

Advertising

Advertisements must not reflect adversely on:

 the member

 the ACCA

 the accountancy profession as a whole

The aim of adverts should be ‘to inform, rather than impress’.

Advertisements and promotional material should not:

 bring the ACCA into disrepute or bring discredit to the member, firm or the
accountancy profession.

 discredit the services offered by others whether by claiming superiority for the
member’s own services or otherwise.

 be misleading, either directly or by implication.

 fall short of the requirements of any relevant national Advertising Standards
Authority’s Code of Advertising Practice, notably as to legality, decency, clarity,
honesty, and truthfulness.

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