Page 293 - PM Integrated Workbook 2018-19
P. 293
Advanced variances
8.1 Planning and operational variances for sales
The sales volume variance is split into a planning variance and an operational
variance.
Actual sales units × standard margin
Market share variance
(operational)
Revised budgeted sales × standard margin
(to achieve target share of actual market
Market size variance (planning)
Original budgeted sales × standard margin
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