Page 310 - PM Integrated Workbook 2018-19
P. 310
Chapter 11
3.2 The Balanced Scorecard
Financial
perspective
To succeed financially,
how should we appear
to our shareholders?
Customer Internal Business
perspective Process perspective
Vision
To achieve our vision, and To satisfy our
how should we appear shareholders and
to customers? strategy customers, what
business processes
must we excel at?
Learning and growth
perspective
To achieve our vision,
how will we sustain our
ability to change and
improve?
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