Page 4 - CIMA SCS Workbook August 2018 - Day 1 Suggested Solutions

CIMA AUGUST 2018 – STRATEGIC CASE STUDY

Technological

• Increasing number of titles switching to digital platforms

• Paywall models, meaning subscribers get access to digital platforms only if they have paid
via standing order/direct debit

• More advertising is being done online, representing fall in revenues (or a new opportunity)
for newspaper publishers

• Data analytics becoming increasingly important – publishers need to prove to advertisers
that spending on their platform is cost effective

• General IT security is critical in the face of well-publicised events (TalkTalk, NHS etc.).
Publishers cannot afford for stories not yet released to be hacked/ subscriber details
being illegally accessed.

• Improved availability of broadband/4G makes digital platforms more accessible

Environmental

• Increased focus on recycling means waste paper becoming less of an issue

• Waste disposal concerns at print factories e.g. ink getting into water supplies

• Printing newspapers requires lots of electricity – negative impact on environment

• Digital newspapers avoid all of the above.

Legal

• Health & Safety legislation in the workplace with regards to the print factories

• Possible litigation in the event that stories published prove inaccurate/defamatory

• Journalists can belong to a trade union. Attempts to reduce staff levels may be met with
resistance.

42 KAPLAN PUBLISHING