Page 251 - SBL Integrated Workbook STUDENT 2018
P. 251

e-Business




               2.3   Benefits and risks









                      reduces operating costs                       technophobia


                      increases revenue                             security concerns

                      easier access to information                  high set-up and running costs

                      increased visibility                          requires specialist skills

                      enhanced customer service                     not suitable in all industries


                      improved marketing                            lose personal touch

                      enhanced competitive                          doesn’t appeal to all market
                       advantage                                      segments












































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