Page 324 - SBL Integrated Workbook STUDENT 2018

Chapter 24

Preparing for change – Lewin

Lewin suggested that successful change is achieved in three steps:

Unfreeze Change Freeze

Create the initial Make the necessary Reinforcement of the
motivation to change changes to strategy, new pattern of work or
by convincing staff of processes, culture behaviour through
the undesirability of etc. rewards, praise, etc.
the present situation.

Illustrations and further practice

Now try TYU question 4.

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