Page 42 - SBL Integrated Workbook STUDENT 2018
P. 42
Chapter 5
1.2 Elements of competitive strategies
CSFs Key threats
Finding cheaper Changes in buyer
No frills alternatives preferences
Eliminating all waste Loss of barriers to entry
Economies of scale Larger (international?)
Low cost rivals
A focus on cost reduction
Economies of scale Loss of brand
Hybrid Branding Difficult to achieve
Service levels Target for all rivals
Innovation Being copied
Differentiation Branding New technology which
differentiates
Marketing
Market knowledge Recession
Focused differentiation Unique product/service Small market size
Few barriers
Failing strategies fail because they are beaten by competitive rivals.
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