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Chapter 10





                           Supply chain management





               4.1   What is a supply chain?

                             A supply chain encompasses all activities and information flows
                             necessary for the transformation of goods from the origin of the raw
                             material to when the product is finally consumed or discarded. Supply
                             chains can be either push or pull in nature.


               An example supply chain for the metal used by a car manufacturer is shown below:

                                                                             Ore mining
                                                                              company


                           Upstream supply
                           chain

                                                                            Component
                                                                            manufacturer




                                                                                 Car
                                                                           manufacturer






                                                                          Car dealerships

                           Downstream supply

                           chain


                                                                             Consumer












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