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Chapter 10




               4.3  What is supply chain management (SCM)?

               Supply chain management typically involves:

                    reorganisation of processes

                    greater use of IT systems

                    providing more information to suppliers and customers


                    more pull than push

                    more efficient inventory replenishment

                    better co-ordination of new product development

                    promotional activity integrated along the supply chain


                    greater use of outsourcing.


















































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