Page 12 - BA1 Integrated Workbook STUDENT 2018

Chapter 1

The strategic planning process

There are four main models that an organisation can use in order to develop a
strategy.

2.1 The rational model

This involves following a series of defined stages to create a strategy.

 Strategic analysis – internal, external and stakeholder.

 Strategic choice – identifying and selecting appropriate strategies.

 Strategic implementation – undertaking the chosen strategies.

2.2 The emergent model (Mintzberg)

This suggests that formal planning, while useful, usually has to be adjusted for
unexpected (emergent) events.

2.3 Logical incrementalism (Lindblom)

Incrementalism argues that formal planning is a waste of management time and,
instead, the organisation should adopt strategies that are small-scale extensions of
past, successful strategies.

2.4 Freewheeling opportunism

Opportunists ignore any formal planning, instead taking advantage of opportunities
as they arise.

4