Page 145 - BA1 Integrated Workbook STUDENT 2018
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Supplementary objective test questions
CHAPTER 5 – INTERNAL ENVIRONMENTAL ANALYSIS
5.1 PBB operates a chain of fast-food bakeries selling bread, pastries and
sandwiches. It has many rivals offering similar products, but due to internal
efficiencies and economies of scale it has the lowest selling prices in the
industry. PBB’s managers feel that this is the key reason for PBB’s ongoing
growth.
Which TWO of the following options correctly identify PBB’s ability to sell
at low prices?
A Core competence
B Objective
C Critical success factor
D Threshold competence
E Key performance indicator
5.2 JJV is a professional services firm that offers investment advice to its clients. It
has historically used the value chain to analyse its operations, but wishes to use
an alternative model that reflects JJV’s ability to mobilise its resources to create
specific, tailored services for its clients.
Which ONE of the following options correctly identifies a model that
would be appropriate for JJV to use?
A Value chain
B Value shop
C Value driver
D Value system
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