Page 172 - BA1 Integrated Workbook STUDENT 2018
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Subject E3: Strategic Management
CHAPTER 10 – INFORMATION AND KNOWLEDGE MANAGEMENT
10.1 B
Classifications involve an organisation profiling its customers or recognising
patterns in the data that it can make use of strategically.
10.2 D
GGG is struggling to find sufficient storage space, suggesting that the volume is
a major problem. While there is velocity (customer preferences change over
time) and variety (data comes from a number of sources), there is no evidence
that GGG’s algorithm is incapable of handling these. While veracity may be a
problem with the questionnaires, GGG does not solely rely on these due to its
active monitoring of what customers actually listen to.
10.3 B, D
The first two stages are:
Gaining top management support, and
Creating the technological infrastructure
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