Page 59 - BA1 Integrated Workbook STUDENT 2018

Position and gap analysis

2.2 Advantages of gap analysis

Advantages include:

 starting point for further discussion

 easy to understand and communicate

 forces long-term focus

 provides basic options for closing gaps.

2.3 Drawbacks of gap analysis

Drawbacks include:

 uncertain business environment leads to inaccurate predictions

 expensive and time-consuming

 cannot cope with conflicting objectives from powerful stakeholder
groups.

Illustrations and further practice

Now review TYU 3 and 4 in Chapter 6 of the text.

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