Page 68 - BA1 Integrated Workbook STUDENT 2018
P. 68

Chapter 7






                          Overview







                                   BCG matrix                              Expansion









                      Generic                         Strategic                          Ansoff’s
                                                                                          matrix
                     strategies                        options









                                              STRATEGIC OPTIONS
                                                    AND CHOICE











                                                 Strategic choice










                                                          SAF






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