Page 69 - BA1 Integrated Workbook STUDENT 2018

Strategic options and choice

Introduction

So far in these chapters, we have analysed ways that the organisation can
understand its internal and external position. This will enable the business to decide
on an appropriate strategy.

However, we now need to identify which possible strategies the organisation could
adopt. Management can then use its knowledge of its strategic position to pick the
best option.

There are three main strategic decisions that the organisation needs to make.

 How to compete – Porter’s generic strategies model.

 Where to compete – Ansoff, BCG matrix models.

 Choice of investment vehicle – organic growth, acquisition or joint
development.

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