Page 74 - BA1 Integrated Workbook STUDENT 2018
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Chapter 7
BCG matrix
This model is used to identify the best strategies for an organisation’s portfolio. It is
most commonly used for a portfolio of products, but it can also be used to assess
strategies for a portfolio of divisions or subsidiary companies.
Market share
Low High
Low Dog Cash cow
Market Growth
Problem
High child/question Star
mark
Illustrations and further practice
Now review TYU 9 and 10 in Chapter 7 of the text.
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