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Chapter 11
External considerations
Performance measures provide useful information to management
which aid in the control of the business. However, they need to be
considered in the context of the environment external to the business to
gain a full understanding of how the business has performed and to
develop actions which should be taken to improve performance.
Loan Government Customers
providers
Employees
Environmental
Shareholders Stakeholders groups
Important external
considerations
Market
conditions Competitors
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