Page 8 - CIMA MCS Workbook August 2018 - Day 1 Tasks

CIMA NOVEMBER 2018 – OPERATIONAL CASE STUDY

Question Response

What is GymFiT’s pricing strategy?

What type of organisational
structure does GymFiT have?

Does GymFiT have an HR director?

How important is IT to GymFiT?

How many new gyms does GymFiT
plan to open each year?

What are the three key elements
of the company’s strategy in order
to deliver long-term profitable
growth?

How does GymFiT plan to improve
operating efficiency?

What was the growth in the
Celtland health and fitness gym
sector in 2017?

Is there any further scope for
growth in Celtland?

How does Gym4All differ from
GymFiT in its market positioning?

Is there any scope for GymFiT
making further acquisitions?

How profitable was GymFiT in
2017?

4 KAPLAN PUBLISHING