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Chapter 1

Models to assist in the performance

management process

6.1 Four models

 SWOT analysis

 Boston Consulting Group (BCG)

 Porter’s generic strategies

 Porter’s 5 forces (Chapter 2)

6.2 SWOT analysis

Internal – neutralise
STRENGTHS WEAKNESSES weaknesses or
convert to strengths

External – convert
OPPORTUNITIES THREATS threats to
opportunities

SWOT analysis and performance management

 Identification of SWOT factors can help to determine strategic options
available to close a performance gap.

 Helps identify CSFs that need measuring through establishment of KPIs.

 Helps determine organisation’s information needs in relation to these KPIs.

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