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The impact of information technology

4.4 How is Big Data used?

Customer facing Sports teams use Manufacturing
organisations data from past companies
monitor social fixtures to track monitor data from
media to tactics, player equipment to
understand formations and determine usage
customers’ injuries and to and wear, allowing
behaviour and inform future them to predict
preferences and to strategies optimal
gauge responses replacement
to promotions and cycles
advertising
campaigns

Financial Politicians use Humanitarian
services social media to agencies use
organisations determine where phone data to
use data on they have to understand
customer activity campaign the population
to carefully hardest to win the movements during
segment their next election relief operations
customer base and disease
and therefore outbreaks
accurately target meaning they can
individuals with allocate resources
relevant offers and predict new
outbreaks

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