Page 13 - brand manual

LOGO

The highlight of the logo is the mark. It
embodies the idea of baby cuddling the

letter B, as the name suggest. Our logo
is used in a single colour from the

palette on white, or white on a colour
from the palette.

We mostly use bold and vibrant colours
that stand out.

Minimum size

In print, the logo should never appear
smaller than 50 pixels.

Secondary Logo

Sometimes the double line logo lockup
doesn’t fit the space we have to work
with, often when we’re working with

partners and third parties. In this case,

we have a secondary, single line logo
lockup. If there isn’t space in your
communication for the full logo, then the

embrace symbol can be used on its own.