Page 8 - brand manual
P. 8
PERSONALITY
OUR BRAND’S
CHARACTER
Our personality colors us. It’s the first
thing people experience when they come
into touch with our brand. It’s what we
stand for, the way we look and how we
make people feel. A successful brand
connects with people on an emotional
level. It lives the values they aspire to
and see within themselves.
Grounded
We are down to earth and talk to our
customers as if they were a friend. Our
customer approach is to have no hidden
agenda but simply to provide help and
advice.
Empathetic
We always aim to put ourselves in our
customers’ shoes. Many of our advisors
are parents, which gives parents –to- be
comfort that we have real understanding.
In addition we carry out extensive train-
ing so that we can provide reassurance
and give the right advice when needed.