Page 8 - brand manual
P. 8

PERSONALITY








             OUR BRAND’S

             CHARACTER





             Our personality colors us. It’s the first

             thing people experience when they come

             into touch with our brand. It’s what we
             stand for, the way we look and how we
             make people feel. A successful brand

             connects with people on an emotional

             level. It lives the values they aspire to
             and see within themselves.



             Grounded



             We are down to earth and talk to our
             customers as if they were a friend. Our

             customer approach is to have no hidden
             agenda but simply to provide help and

             advice.


             Empathetic


             We always aim to put ourselves in our

             customers’ shoes. Many of our advisors
             are parents, which gives parents –to- be

             comfort that we have real understanding.
             In addition we carry out extensive train-

             ing so that we can provide reassurance
             and give the right advice when needed.
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