Page 78 - M1_Insurance Introduction Notes
P. 78

from the legal department defend the company's



                       position.



                              These, then, are the different activities




                       carried out by the various departments in an



                       insurance company. An equally important activity



                       which has not been covered above is the



                       distribution of the different products of the




                       insurance companies. This distribution is carried



                       out by various components of the distribution



                       channel.







                   10.        DISTRIBUTION CHANNELS




                       These are routes by which the product prepared by



                       the producer reaches the ultimate consumer.



                       Thus, the distance between the producer and the



                       consumer is bridged by the distribution channel.








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