Page 53 - Drew Parr Professional Portfolio
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Pricing & Promotion
• Pricing structure of the pro shop must be competitive with similar golf shops and
retail stores.
• Seasonal, competitive, and promotional sales will be hosted often throughout the
year.
• Stock items and custom/special ordered items will have consistent prices
• Prices will vary in the pro shop due to varying price points of the merchandise.
• The merchandise in the pro shop will be of the highest quality and the staff will
have the detailed knowledge of all items.
• Sales and promotions will be communicated to the membership regularly.
• Comprise weekly blast emails, flyers, and signs to inform the membership of new
arrivals and dates of sales.
• Flyers and signs with merchandise news and promotions will be posted in the
men’s and women’s locker rooms as well as locations outside of the golf shop
• “Product Spotlight” promotions of newly arrived merchandise.
