Page 12 - Daggabay Magazine Issue 5
P. 12

For  the  first  time  it  felt  like  the  right              People that dont know about cannabis
      information was getting to the right people                   are  scared,  first  get  them  used  to  the
      and stuff was happening in the courtrooms                     idea  that  sick  people  can  use  it  to  get
      regarding          cannabis.         International            better then they might not be as afraid
      legislation  has  been  passed  and  we  know                 of  recreational uses.

      South Africa likes to follow trends, so many
      people  were  thinking  of  creative  ideas  on               The people that wanted to get involved
      how to make a living doing something they                     in  the  cannabis  trade  did  not  always
      love that involves cannabis.                                  have  the  means  to  sell  their  cannabis
                                                                    idea’s.  When  we  realized  the  name

      All except us, all we wanted or offered back                  Daggabay  was  available,  the  snowball
      then was a voice, with that many followers                    effect  happened  from  2017  till  now
      the  media  took  us  a  little  more  serious                2020  we  gathered  49  Shops  that  all
      when there was some negative news about                       have  some  cannabis  related  business
      cannabis,  people  started  to  take  notice                  idea.  We  felt  it  was  necessary  to  offer
      when we spoke and it was an amazing time                      free service because we  know  that the
      to  be  alive  as  we  saw  the  walls  of                    cannabis  business  out  there  is  not
      prohibition starting to crack.                                making  money  every  month  and
                                                                    sometimes  just  needs  a  break  from
      People  were  looking  at  getting  grow                      paying for hosting or admin fees, that's
      permits,  or  making  smoking  devices,  or                   why we only charge a small % when a

      something  to  do  with  the  growing  of                     sale happens.
      cannabis,  the  one  thing  that  was  still
      needed  was  for  someone  to  create  a  good                Just  before  December  2020  we  finally
      standard  through  the  cannabis  industry                    have enough South African vendors and
      something  for  the  cannabis  people  by                     products to feel like we have something
      cannabis  people,  not  about  getting  rich                  great  to  offer  the  people,  the  team  of
      quick,  but  really  offering  value  added                   people,  the  magazine,  but  most
      service  with  cannabis  related  goods.  A                   important            the         community’s
      trusted  cannabis  brand,  all  brands  under                 involvement  is  making  this  to  be  one
      one  roof.  I  wanted  to  take  the  stigma  that            amazing experience and to think it's all
      some  people  had  attached  to  the  word                    just starting now.
      dagga  and  turn  it  into  something  positive.
      We  knew  we  needed  an  original  idea
      something  that  will  unite  the  cannabis
      users  in  a  truly  South  African  way,  one
      morning  the  word  just  came  to  me
      Daggabay I loved the word Dagga and knew
      it  had power  behind  it  as it  turns heads if
      spoken  aloud  in  a  room,  it  was  a  proudly
      South  African  term  little  international

      people even knew about.
       right direction.








                                                                                                  Andre Swart
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