Page 29 - US Market Performance Report 1Q 2018

United States Credit Unions
SOURCE: NCUA 5300 CALL REPORTS, 2018 PROJECTED
BASED ON MARCH 2017-2018 YOY TREND
Performance Tables
United States Credit Unions United States Credit Unions
MARKETING
CREDIT UNION TYPES
2000 2001 2002 2003 2004 2005 2006 2007
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Marketing
$482,736,755 $535,658,746 $591,824,410 $666,175,257 $744,904,147 $823,741,435 $927,500,102
$1,015,341,522 $1,062,346,359 $925,478,208 $966,765,928 $1,038,020,919 $1,155,062,401 $1,224,278,456 $1,311,014,369 $1,406,059,631 $1,497,030,985 $1,626,623,213
As % of Non-Interest Expense 3.31% 3.35% 3.36% 3.48% 3.63% 3.77% 3.93% 4.01% 3.72% 3.37% 3.22% 3.36% 3.61% 3.67% 3.81% 3.83% 3.81% 3.90%
CA Avg. as % of Non-
Interest Expense US's Ratio to CA
3.77% 0.88 2000 3.75% 0.89 2001 3.65% 0.92 2002 3.77% 0.92 2003 3.91% 0.93 2004 4.07% 0.93 2005 4.15% 0.95 2006 4.18% 0.96 2007 3.48% 1.07 2008 2.87% 1.18 2009 2.62% 1.23 2010 2.81% 1.20 2011 3.06% 1.18 2012 3.12% 1.18 2013 3.43% 1.11 2014 3.44% 1.11 2015 3.48% 1.09 2016 3.62% 1.08 2017
$1,801,956,584 4.01% 3.68% 1.09 2018
Community State
8.70% 38.08% 10.39% 39.12% 11.51% 38.96% 12.67% 38.72% 13.60% 39.20% 14.32% 39.05% 14.83% 39.12% 15.27% 38.81% 15.58% 38.66% 16.10% 38.49% 16.54% 38.59% 16.88% 38.61% 17.35% 38.66% 17.54% 38.75% 18.04% 38.91% 18.79% 38.48%
Multiple Charters
29.52% 28.29% 27.76% 27.10% 26.65% 26.46% 26.62% 26.93% 27.13% 27.14% 27.08% 26.95% 26.93% 26.94% 26.72% 26.70%
Other Charters
23.70% 22.20% 21.77% 21.51% 20.55% 20.16% 19.43% 19.00% 18.64% 18.26% 17.79% 17.56% 17.06% 16.77% 16.33% 16.03%
RATES OF CHANGE
08-'11 Ann. Avg.
11-'12 12-'13 13-'14 14-'15 15-'16 16-'17
-2.29% -0.57%
11.28% 5.99% 7.08% 7.25% 6.47% 8.66%
2018
17-'18
19.35%
38.08%
26.77%
15.79%
10.78%
MARKETING
Share + Loan + PER MEMBER AVERAGES Member Growth Rate
2000 2001 2002 2003 2004 2005 2006 2007
2008 2009 2010 2011 2012 2013
2015 2016 2017
$6.15
$6.67 24.58% $7.21 20.33% $7.97 20.77% $8.78 17.24% $9.57 15.99%
$10.61 14.11% $11.47 12.90%
$11.81 $10.15 $10.54 $11.15 $12.15 $12.56
15.26% 12.76% 3.69% 7.72% 12.80% 14.07%
$13.04 17.95%
$13.52 20.81% $13.83 22.13% $14.44 20.11%
CA Avg.
$8.67 $9.29 $9.79
$10.90 $11.93 $12.97 $13.97 $14.81 $13.79 $10.18 $10.15 $11.01 $11.95 $12.49
Share + Loan + Member Growth Rate
31.35% 22.82% 22.11% 20.91% 22.72% 14.02%
9.45% 2.48% -6.93% -12.94% 4.70% 5.88% 11.59%
US Ratio to CA per Mem $ 0.71 0.72 0.74 0.73 0.74 0.74 0.76 0.77 0.86 1.00 1.04 1.01 1.02 1.01
$14.43 25.56% 0.94 $14.77 27.21% 0.94 $15.39 24.73% 0.94
2014
2018
$15.34
19.61%
$13.73
$15.98
21.60%
23.49%
0.95
0.96
Market Performance Report: 2000-2018 United States Credit Unions
©2018 Data Based Marketing of California, Inc. All rights reserved.
2018 projected from March 2017-2017 trend Page 27