Page 31 - US Market Performance Report 1Q 2018

United States Credit Unions
SOURCE: NCUA 5300 CALL REPORTS, 2018 PROJECTED
BASED ON MARCH 2017-2018 YOY TREND
Performance Tables
United States Credit Unions
MEMBERS
2000 2001
2009
2018
EMPLOYEES
117,467,247
Employees
4,809,754
# Change
4.27%
% Change
# OF CREDIT UNIONS
ANNUAL % CHG
CA Ratio
2002 2003 2004 2005 2006 2007
Members # Change % Change
78,494,313
80,320,712 1,826,399 2.33%
©2018 Data Based Marketing of California, Inc. All rights reserved.
Market Performance Report: 2000-2018 United States Credit Unions
2018 projected from March 2017-2017 trend Page 29
New Members less Indirect Organic growth 75% of mkt budget Est. new organic member acquisition cost
ORGANIC TO ATTRITION RATIO
9,780,162
-6,002,456
3,777,706 $1,351,467,438 $357.75
30-month avg indirect turnover period
US
# Chg
% Chg
CURRENT YEAR NEW ORGANIC vs ATTRITION
Attrition 9,388,124 12-year avg length of membership Net member gain 392,038
2008
82,061,681 83,595,894 84,808,874 86,073,124 87,414,670 88,500,886 89,916,659
1,740,969 1,534,213 1,212,980 1,264,250 1,341,546 1,086,216 1,415,773
2.17% 1.87% 1.45% 1.49% 1.56% 1.24% 1.60%
2010 2011 2012 2013 2014 2015 2016 2017
2000 2001 2002 2003 2004 2005 2006 2007
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
91,192,455 1,275,796 1.42%
91,758,307 93,054,800 95,066,586 97,468,871
100,514,100 103,993,756 108,239,777 112,657,493
565,852 0.62% 1,296,493 1.41% 2,011,786 2.16% 2,402,285 2.53% 3,045,229 3.12% 3,479,656 3.46% 4,246,021 4.08% 4,417,716 4.08%
A ratio value of 1.0 means organic growth = attrition
A ratio value of <1.0 = organic growth is less than attrition
A ratio value of >1.0 = organic growth is greater than attrition
201,391
210,857 9,466 4.70% 214,515 3,658 1.73% 225,888 11,373 5.30% 232,199 6,311 2.79% 237,133 4,934 2.12% 245,692 8,559 3.61% 253,790 8,098 3.30% 258,536 4,746 1.87% 254,886 -3,650 -1.41% 254,351 -535 -0.21% 255,102 751 0.30% 263,514 8,412 3.30% 269,690 6,176 2.34% 275,732 6,042 2.24% 285,280 9,548 3.46% 295,286 10,006 3.51% 306,103 10,817 3.66%
2000 10,439
2001 10,107 -332 2002 9,809 -298 2003 9,488 -321 2004 9,128 -360 2005 8,801 -327 2006 8,536 -265 2007 8,268 -268 2008 7,968 -300 2009 7,710 -258 2010 7,491 -219 2011 7,240 -251 2012 6,960 -280 2013 6,687 -273 2014 6,402 -285 2015 6,147 -255 2016 5,909 -238 2017 5,689 -220
-3.18% -2.95% -3.27% -3.79% -3.58% -3.01% -3.14% -3.63% -3.24% -2.84% -3.35% -3.87% -3.92% -4.26% -3.98% -3.87% -3.72%
US 0.40
-3.84% 0.83 -2.56% 1.15 -3.44% 0.95 -2.55% 1.49 -3.31% 1.08 -3.24% 0.93 -5.21% 0.60 -4.13% 0.88 -6.35% 0.51 -3.72% 0.76 -3.86% 0.87 -4.73% 0.82 -5.46% 0.72 -4.20% 1.01 -4.66% 0.86 -5.75% 0.67 -4.57% 0.81
2018
316,880
10,777
3.52% 2018
5,482
-207
-3.64%
-4.01% 0.91
TOTALS = -4,957 -47.48% -53.85% 0.88