Page 221 - Academic Handbook FoS+29june

Identifying Voice of Customer: Product opportunity identification, Perceptual mapping, Customer needs, Kano model, Quality function
deployment, product specifications, failure mode and effects analysis. Product Architecture: Integral and modular design, Robust design,
Industrial design, Design for X – Manufacturing, Assembly, Environment, Six Sigma. Product Lifecycle Management: Concept, Elements,
Significance and Strategy, Life cycle assessment. Intellectual Property Rights: Patents, copyrights, trademarks, geographical indicators.
References:
1. K T Ulrich, S D Eppinger, Product Design and Development, Tata McGraw Hill, Special Indian Edition, (5e), 2017.
2. A K Chitale, R C Gupta, Product Design and Manufacturing, (5e), PHI, 2011.
3. K Otto, K Wood, Product Design: Techniques in Reverse Engineering and New Product Development, (1e), Pearson Education, 2004.

BIOSCIENCES

BT2080: ELEMENTS OF BIOSCIENCE AND BIOTECHNOLOGY [2 1 0 3]
Introduction and history: Bioscience and biotechnology. Cell structure: shape, size and type, biological membranes: cellular
transport and signal processing, cell organelles. Cell division. Molecular Genetics: DNA replication, genes to protein. Classical
Genetics: Mendel’s law and patterns of inheritance. Introduction to recombinant DNA technology and applications of
instrumentation techniques in bioscience. Introduction to human physiology. Microbial technology, plant biotechnology,
medical biotechnology, Nano biotechnology and its applications. Biosensors and biodefense. Bioinformatics and Biocomputing.
Bio robotics: introduction and its applications. Biotechnology regulations, ethical issues and biosafety measures.
References:
1. H. Lodish and D. Baltimore. Molecular Cell Biology, WH Freeman and company, USA, 2012.
2. B. Alberts, A. Jahusan, J. Levis, M. Raff, K Roberts and P Walter. Molecular Biology of Cell, Garland Science, USA, 2002
3. B. Lewin. Genes XII, Jones and Bartlett Publisher, USA, 2014.
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4. C. C. Chatterjee, Human Physiology, Vol. 1 & 2, 11 Ed., Medical Allied Agency, Kolkatta, 1987.
5. T. K. Attwood, and P. Smith. Introduction to Bioinformatics, Pearson Education, New Delhi, 2004.
nd
6. D. Knudson, Fundamentals of Biomechanics 2 Edition. Springer, USA, 2007.

BT2081: SCIENCE OF LIVING SYSTEMS [2 1 0 3]
Evolution: Biochemical and molecular evolution and cell and life on earth, theories of evolution. Cell ultrastructure:
Prokaryotes and eukaryotes, cell cycle and programmed cell death, techniques in cell and molecular biology, overview of
information flow in biological systems-central dogma. Metabolites: Primary and secondary metabolites: introduction,
classification and stereochemistry of biomolecules, introduction to plant and animal systems and tissue culture, systems
biology and bioinformatics. Omics technologies: genomics, proteomics and metabolomics, Nano biotechnology and its
applications, Biorobotics: introduction and applications. Industrial biotechnology and its applications: bioremediation of
different pollutants, e-waste and industrial effluents, applications of biotechnology for sustainable development.
References:
1. H. Lodish and D. Baltimore. Molecular Cell Biology, WH Freeman and company, USA, 2012.
2. B. Alberts, A. Jahusan, J. Levis, M. Raff, K Roberts and P Walter. Molecular Biology of Cell, Garland Science, USA, 2002.
3. B. Lewin. Genes XII, Jones and Bartlett Publisher, USA, 2014.

BUSINESS ADMINISTRATION

BB0001: FINANCIAL SERVICES [3 0 0 3]
Indian Financial System: Introduction, Components of Formal Financial System, Functions of Financial System, Financial System
Design, Nature and Role of Financial Institutions and Financial Markets. Commercial Banking: nature and Importance of
Commercial bank, credit creation, working and products of commercial banks. Merchant Banking: Origin and development of
merchant banking in India, scope, Organizational aspects and importance of merchant bankers, IPO and Methods of Pricing of
New Issue, Credit Rating: Concept and objective of credit rating, various credit rating agencies in India and International credit
rating agencies, factors affecting credit rating & procedural aspects. Venture capital: Venture capital: concepts and
characteristics of venture capital, venture capital in India, guidelines for venture capital. Mutual Fund: Introduction, Types,
process and Products. Insurance: Introduction, Importance, Life insurance and General Insurance, Products and issues
References:
1. E. Gordon & K. Natrajan, Financial Markets and Services, (10e) JBA, 2016
2. Kothari, Rajesh, Financial Services in India, SAGE Publishing, 2011
3. M Y Khan, Financial Services, (5e), Tata McGraw Hill, 2015
4. Pathak, The Indian Financial System, (4e), Pearson Education, 2014.
5. Gupta, Shashi. K. & Aggarwal, Nisha, Financial Services, Kalyani Publishers, 2014

BB0002: DESIGNING AND PHOTOGRAPHY [3 0 0 3]
Prerequisite for taking this subject: - Student must have artistic visualizations and interest to know about the photography.
Eligibility of students- IV Semester/VI Semester students can only opt
What is Design? Designing Principles and elements of designing. Traditional Colour Theory – Looking at Colour Theory -
Pigment Colours - The Colour Wheel. Colours and Paints - Primary Colours - Red Oranges and their shades – Greens –
Turquoise - shades of Green – Blues – Purples – Mauves and their shades. Major objects - Colour - Contrast - Texture - Feel -
Surface High lights - Middle tone - Dark tone - Shadow - Over lapping - Landscapes - Compositions – Exercises. Introduction to
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