Page 235 - Academic Handbook FoS+29june

Client live projects through industry exposure related to Advertising Design, Branding & Corporate Identity Program,
Publication design, Education Design, Environment design, Web/Visual Interface Design
References:
1. Sano Darrel, Designing Large Scale Websites, A visual design methodology, John Wiley & Sons NJ, USA, 1996.
2. Evans Poppy, Exploring Publication Design, Boston MA, USA, Delmar Cengage Learning, 2005.
3. Olins Wally, Corporate Identity, Making Business Strategy Visible Through Design, Harvard Business School Press
Boston MA, USA, 1990.
4. Shireen, Stengel, Corporate Identity, Saarbrucken, Germany, AV Akademi kerverlag Publishing, 2013.
5. Landa, Robin, Advertising by Desig, Creating Visual Communications with Graphic impact, John Wiley & Sons NJ USA,
2004.

AA4203: RESEARCH METHODS [3 0 0 3]
Different types of research methods. The structural process: Observations and Formation of the assigned topic based on the
following: Hypothesis, Conceptual definitions, Operational definition, gathering of data, Analysis of data Test, revising of
hypothesis, Conclusion, iteration if necessary.
References:
1. Noble Ian & Bestley Russel, Visual Research, An Introduction to Research Methodologies,
Graphic Design, AVA Publishing, Worthington UK, 2005.
2. Ahuja Ram, Research Methods, Rawat Publishing, 2001.
3. Kothari C.R., Research Methodology, New Age International Pvt. Ltd, New Delhi, India, 2013.
4. Graziano, Anthony.M & Raulin, Michael, Research Methods, A Process of Inquiry, (5e),
Pearson Education Publication, NJ USA, 2003.
5. Beins. Bernard. C., Research Methods, A Tool for Life, (3e), Pearson Education Publication NJ USA, 2012.

HOTEL MANAGEMENT

HT1202: INTRODUCTION TO AIRLINES INDUSTRY [3 0 0 3]
Introduction Airline Industry – History of Aviation- Development of Air transportation in India-Major players in Airline Industry,
Scope, Types, Scheduled and Non-Scheduled Flights, Air Cargo Transport, Economic and Social impact, Regulatory Bodies, Key
Performance indicators. Airline Profitability – Main Industry, Characteristics of Passenger airlines, Service Industry,
Characteristics Organisational Structure Airline Alliances – Development of commercial airlines, Deregulation, Impact of
Deregulated Airline industry, Organizational Structure, Types of Airline Personnel, Flight crew and Cabin Crew. Airports and its
services Airports – Personnel, Processing Passengers and Freight, Airport Security, Air Navigation Services, Air Traffic Control,
Airplanes Manufacturers, Types of Aircraft. Safety and security Air Safety and Security – Role of Regulatory Agencies, Airside
Safety, Culture of Safety, Issues in Air safety, Accident and Incident Investigation, Future of Airline Industry.
References:
1. IATA Book on Airline Customer Service
2. Richard De Neufville – Airport Systems: Planning, Design, and Management. -McGraw-Hill, London- 2007

HT1203: TRAVEL AGENCY & TOUR OPERATIONS [3 0 0 3]
History and present status of travel trade sector in international and Indian context, Factors responsible for growth of Travel
Trade sector, Role and contribution of travel agencies and tour operators in the development of tourism industry. Inter-
relationship: travel agent and tour operator, travel agent and principal and tour operator and principal suppliers, Present
business trends and future prospects, The Indian Travel Agents and Tour operator. Functions of Travel Agents -Travel
Information, Documentation, Preparation of Itineraries, Planning and Costing Tours, ticketing, Product Promotion and other
miscellaneous work. Types of Travel Agencies IATA, Non-IATA and GSA. Functions of Tour Operators- Assembling, Processing
and disseminating information. Liasoning with Principals, Tour Package formulation; Pre-tour-arrangements & distribution,
tour operation and Post tour management. Packaging a Tour: Holiday Tour; Historical and Cultural Monuments; Beach
Holidays; Yoga and Meditation, Pilgrimage, Skiing, River Rafting and Mountaineering etc. Domestic Tourism: To package the
tour to local people; importance of domestic tourism: Base of Pyramid. Organization of standard Travel Agency: Case Study of
SITA/TCI/SOTC, National and International Associations like IATA, IATO, ICAO, TAAI
References:
1. A.K. Bhatia (2003). International Tourism, Sterling Publishers, New Delhi.
2. Shashi Praba Sharma (2004). Tourism Education, Kanishka Publishers, New Delhi.
3. Pushpinder S. Gill (1999). Dynamics of Tourism, Anmol Publications Pvt. Ltd., New Delhi.

INFORMATION TECHNOLOGY

IT2080: PYTHON PROGRAMMING [3 0 0 3]
Python Concepts: Introduction to Python, Variables, Keywords, Identifiers, Literals, Operators, Comments; Control Statement:
if, if else, else if, nested if, for loop, while loop, do while, break, continue, pass; Python OOPs: OOPs Concepts, Object, Class,
Constructors, Inheritance; Data structures: List, Tuple, Set, Dictionary; Functions: Functions overview, lambda function,
Recursive functions, map, filter and reduce; File and Exception handling: Create a file, read and write operation with file,
Introduction to Exceptions & Errors, Handling exceptions using try-except-else-finally; Numpy: Introduction to Numpy, indexing
211