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Marketing Expert

How up to date is your

privacy, cookie policies?

In the recent news Facebook was called to the Senate to in the Europe They have been extremely strict in regards to
explain how its using it’s members information. The users how information is being collected of Europeans. So much
of Facebook were recently sold to Cambridge Analytica and so that the penalty for a business without clearly identifying
without the rightful permission of its any of Facebook users. their privacy policy, cookie usage and terms and conditions
The bigger question is how is Facebook truly will be fined equal to 3% of their total gross
using all of the information that they are earnings or to a max of 30 million Euro. This
compiling about us? It has been knowing is quite the penalty. In so much as the minute
that our smartphones and computers track the policy was released, Facebook and Google
where we go, what we see, what we searched, were immediately sued for not properly
what we buy, and what we do every minute providing a clear outline of how people's
of the day. These online systems are the information was being used.
new version of Santa Clause as it even knows
when we’ve been bad or good and even when Let's start off with the first question. What
we are sleeping. In return for this software is a cookie? Other than something that tastes
access we give them our lives actions for free. Facebook, delicious, a cookie is referred to small bits of information
Google, and other messaging apps don't charge for the cost that are stored on the computer or smartphone the person
of using their system, but truly the price of our actions and is using. They are designed to hold this data about the user
personal life is worth more than any dollar amount. (name, address) and the website they were visiting. This
can be accessed either by the web server for later. As an
Obviously this information has turned these two companies example it may record your first name, and last name when
into a billion dollar business and it's not just isolated you submit a contact form. Then adjust the web page to
to Facebook. You might have received hundreds if not reflect that information. So it will refer to you on a first name
thousands of emails advising you that their privacy policies, basis on the website as “Thank you for your submission
cookie terms and conditions have been updated. Recently Adam”. That information from the cookie is being stored by
www.cambridgechamber.com 27
Summer 2018