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Marketing Expert

the web server and this is where our personal information a third-party email system such as Google Gmail or Microsoft
management is being monitored and the European Union is Outlook you will need to insure your policy outlines this to
all over advising businesses that deal with European Citizens reflect that as well.
to update their privacy and cookie policies.
As we continue to grow and build our information collection,
If you are using a contact form, or have work with anyone it's important to ensure that you follow the rules to manage
that is of European citizenship you will need to update people's content and information about them in a way that is
your privacy and cookie policy along with your terms and not likely to be hacked and stolen. In the case of Google and
conditions. As this law will be internationally enforced Facebook, you should go through the exercise of ensuring
meaning you are not protected by operating your business your personal settings are removing a lot of information
in Canada or the USA from violating them. Before you go they're storing about you. As an example Facebook defaults
hiring a lawyer and spending thousands of dollars trying to having 3D images of your face on any photo you upload on
understand the cookie policies and procedures there are file. You can remove this setting easily within Facebook.
free terms and conditions websites that allow you to easily Facebook says it's using this information to protect your
input the information that will generate your required privacy identity in the case someone tries to use your photo and sets
policy. Freeprivacypolicy.com is an example of a website that up a fake account. It's a matter of how comfortable you feel
you can use. You then copy and paste the policies and terms knowing Facebook is using its image technology to track you
into an email and send to your website hosting provider/ throughout its entire system. Google keeps track of where
web developer. The links can can be easily inserted in the you are with all of your actions, through Google Maps, Gmail,
footer located at the bottom of your website. If someone is calendar, and your search functions using Google. So much
submitting a form you would also need to ensure that you so I'm more concerned about Google's information about me
have a check box that says “I have read and understood the then I would be ever about Facebook. There's a setting in
terms and conditions and privacy policies” before clicking Google that will actually tell you what it knows about you
submit. This information can be updated easily by your web and will show you on a map by Google exactly where you
developer. were and what day. Just Google “Google download my data”.
When I did this, it advised me that my total information was
If you don't know where to get this information you should 12 Million pages of txt and about 1.6 Terabytes of information.
contact your hosting provider and ask them how they are I didn’t have enough hard drive space to know what Google
managing the content information. As an example what is knew about me. Sigh.
their backup policy? Each hosting provider has a different
process for how they backup content and website information. Adam Oldfield, is the President of CityHosting, FPM Marketing,
And it's important to understand these rules especially if FPM3 a full service online agency located in Hamilton Ontario,
you're running your website online collecting contact forms New York, Philadelphia and New Jersey. The creator and
for people inquiring about your business. As this content is proprietary owner of the Mingle and developer of HR software
usually saved to a third party, such as MailChimp or Constant for SME. Adam teaches marketing and sales at Mohawk
Contact or might be just be sent through an email form College and is the co-owner of MTS collections services,
directly to you. If your email is on the same server as your uBowl Canada and Thunder Alley a Family Entertainment
website your policies will need to reflect that. If you're using Centre in Hamilton.

28 www.cambridgechamber.com
Summer 2018