Page 6 - NRCC Cycle Review Final

SPENDING TO WIN:
NRCC INDEPENDENT EXPENDITURES
SPECIAL ELECTIONS: 2 INVESTMENTS, 2 WINS
During the 2020 cycle, the NRCC was undefeated in contested special elections.
2019 NC-09 SPECIAL
Toplines:
• Total Budget: $3.3 million • TV: $2.6 million
• Digital: $500,000
• Polling: $142,000
The IE aired:
• 6TVAds
• 6 Digital Ads • 1RadioAd
2020 CA-25 SPECIAL
Toplines:
• Total Budget: $1.5 million • TV: $1.2 million
• Digital: $190,000
• Polling: $84,000
The IE aired:
• 2TVAds
• 2 Digital Ads
5
“Moderate Democrats said there was no way to outrun the GOP campaign ads accusing them of supporting far-left ideas like defunding the police and banning fracking.”- Politico, 11/11/20
Toplines:
• Total Budget: $81.1 million • TV: $69 million
• Digital: $7.3 million
• Polling: $3.5 million
All told, the NRCC IE spent $81 million in 35 districts for the general election, the largest IE budget since 2006. The IE invested in 18 offensive districts and 17 defensive seats, with $40 million spent on paid media for offense and $29 million spent on defense.
As a result of the NRCC’s strategic paid media investments, to date the NRCC IE won 86% of the districts we invested in.
Altogether, we launched:
• 142TVads
(6 Spanish-Language Ads)
• 134 Unique Digital Ads
• 135 Unique Websites
• 15 Radio and/or Digital Audio Ads
(4 Spanish-Language Ads)
The IE also conducted:
• 137 Surveys
• 5 TV Shoots for 8 unique ads
Where did we run the most ads?
• CA21, IA02, NE02, NM02, NY24
What were the most expensive races? • FL26, NM02, CA25, TX23
On average, we spent $2.3 million/race.
Without these advertising dollars our candidates would have been drastically outspent by both their Democrat challengers but also Democrat third-party groups. Of
the 35 districts in which the NRCC
IE invested, 29 of our Republican candidates were at a fundraising disadvantage going into the summer of 2020.
NRCC POLITICAL SPENDING
• Overall political budget: Nearly $108 million with $81 million being used to fund the IE.
• $5.3 million went to coordinated spending to aid Republicans in 55 districts.
• $4.8 million was used to fund hybrid ads in 16 races.
• $4 million was used to fund nearly 300 polls.
• Additional resources were used to fund political activities in more than 65 races.
2020 FALL IE OVERVIEW