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CUSTOMER STORY

THE PROBLEM
The Dalys are excellent potato farmers, but even the best potato
farmers cannot produce an entire crop of spuds that meet the
exacting standards of the major chains. Potatoes need to look perfect
and meet the shape and size requirements set by the retailers; on
average 20 per cent of each crop does not. The Growth Services

Although the lesser grade potatoes were perfectly fine in every engagement was the
other way, they just didn’t look right so were traditionally sold as
stock feed with very low returns. The Dalys identified that this support we needed to
keep moving forward
resource could present a better growth opportunity.
CUSTOMER STORY THE GROWTH OPPORTUNITY with our plans to
GP & SJ DALY The family started looking for a product that fulfilled a number of expand and grow.
needs. It had to add significant value to the second grade potatoes,
PTY LTD there needed to be an established market to enter, and the

establishment costs had to be reasonable.
The Dalys identified two products that ticked all the boxes – vodka Susie Daly,
and prepackaged potato salad. Both are products that have Daly Gourmet Potatoes
established markets and require little or no consumer education.

Creating unrealised growth

from second grade potatoes

OVERVIEW

Located in pristine Marion Bay Tasmania, Gerard and Susie Daly have been
farming potatoes for 28 years. The family-run business has a washing and
bagging facility on-site, from where they supply the major chains and
independent retailers with A-grade, bagged potatoes across Tasmania.

12 Department of Industry, Innovation and Science – Entrepreneurs’ Programme – Growth Services