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THE PROBLEM

                                                                                                                                   The business had grown organically
                                                                                                                                   from a small operation into a much
                                                                                                                                   larger one and in reviewing its
                                                                                                                                   business practises it identified two
                                                                                                                                   key issues that could provide them
                                                                                                                                   with growth opportunities.

                                                                                                                                   Multigate was a business very much
                                                                                                                                   founded in principles of innovation
                                                                                                                                   and developing better products for
                                                                                                                                   end users. Their whole emphasis was
                                                                                                                                   on designing and manufacturing                 THE GROWTH OPPORTUNITY
                                                                                                                                   products for clinicians. Products              Multigate knew that there were areas they could
                                                                                                                                   were designed on what the business
                                                                             CUSTOMER STORY                                        perceived the customers’ needs                 improve on. They just didn’t know how to go about it.
                                                                           MULTIGATE                                               were. As the company stated, this             “We’ve always wanted to design
                                                                                                                                   gave results that were “50/50. Hit
                                                                              MEDICAL                                              and miss. Some hits, a lot of misses.”         our products. We felt strongly that

                                                                            PRODUCTS                                               The company needed a                           it’s the way we have to go, but we
                                                                                                                                   better basis for designing and
            Thinking to create                                                                                                     producing products.                            really didn’t know how to do it.”

                                                                                                                                   Organic growth was strong, but lack
            better user-led innovation                                                                                             of clear strategy led to areas of the          Ben Chen, General Manager
                                                                                                                                   business that were underperforming.
                                                                                                                                   Supply chain is key to a company               Engaging with Growth Services gave them the opportunity
                                                                                                                                   whose mandate is supply and as one             to reassess how they operated as a business from a functional
            OVERVIEW                                                                                                               of the founders states, “those things          perspective, and more importantly how they thought about
            Multigate is a proudly Australian business located in Sydney that manufactures and                                     [supply chain] weren’t important               design, product development and a new brand perspective.
            designs consumable surgical tools and is now the largest designer, manufacturer, and                                   when you were really very small
            supplier of procedure packs in Australia.                                                                              but now it is very important for the           The opportunity to grow the business in both the design
                                                                                                                                                                                  aspect and via improved supply was always there, but it
                                                                                                                                   business to grow”.
            Over 26 years they have grown from a two-man, one-product operation to a                                                                                              was the application of Growth Services that would provide
            business that now supplies over 2,000 products that are in constant use by surgeons                                    Supplying clients on time is crucial           Multigate with the advice and know-how to effect change
            and hospital staff working in emergency wards, operating theatres and post-op.                                         to have an effective business.                 and provide a significant leap in growth.



      20  Department of Industry, Innovation and Science – Entrepreneurs’ Programme – Growth Services                                                                      Department of Industry, Innovation and Science – Entrepreneurs’ Programme Growth Services  21
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