Page 15 - CB Report Flipbook

2020 Caire Beauty
15
Future of Caire Beauty
Where Alexis Can Provide The Most Value
As a part of the BWC team, I would offer creative direction for Caire Beauty on multiple fronts. Including but not limited to: marketing, product development, establishing and controlling a digital footprint, graphic design, and copywriting. Additionally, I would further develop the brand’s sourcing strategy, and manage company sales. My keen understanding of women's apparel needs has proven to be transferable to their beauty needs. Furthermore, these skill sets will be essential in enacting a big picture plan for Claire Beauty. Long term initiatives for Caire Beauty would include evolving brand packaging from a sustainable and aesthetic perspective, creating strategic alliances with key partners in the beauty industry, and growing the brand’s digital presence. This is just the start of a consumer-facing marketing initiative that will establish Claire Beauty’s permanence in the industry.