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MARKETING

These opportunities are solely driven by the personal brand of each

athlete we represent, and will initially be leveraged in three market areas:

1. Player’s Home Town - In this market, the player has made a name for himself

in the community as the star of the local team. People in that area already know

the name of the player, and for better or worse, are already familiar with the

background of the player’s personal brand.

2. Player’s College City - In this market, the same rules of brand recognition

generally apply.

3. Player’s Pro City - In this market, building brand recognition and brand equity

for the player is the most important aspect once the player is drafted. Although

they are largely built upon the home town and college city, there is a real

opportunity here to change a brand IF it is managed correctly.

In these markets, begins by maximizing brand recognition and brand equity for

the player. Thus, an important strategy for any player looking to maximize his “off-

the-field” revenue opportunities is to build and maintain the best brand equity he

can in each of these markets as quickly as possible. In order to effectively

accomplish this goal, the player must learn to fully utilize and leverage the

advantage of mass-media, general public, “The Press,” and the mainstream

popularity of professional sports today.

From the first day of ’s relationship with a new client, we begin the process of

conducting a very personal “Brand Audit,” which ultimately determines how we

begin building the player’s personal brand.