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MARKETING

Now, that same brand management and public relations know-how is being

made available to world-class athletes through .

At , we are recreating the way professional athletes

will manage themselves in the 21st century.

We believe and emphasize personal brand
management as the key to driving off the field
revenues, which can be summarized as follows:

“Doing it ON the field, OFF the field, IN the media, AWAY
from the media...INSIDE, OUTSIDE, ANYWHERE and
EVERYWHERE is what counts...because managing your
PERSONAL BRAND is a 24 hour a day, 7 day a week job!”