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Option 3
                                                                                                                      – Why Project B


           initial situation and project goals one key message





           Starting points to increase competitive position


             Need for action                                                                           Window of opportunity


             • Text                                                                                    • Text
               • Text                                                                                     • Text

             • Text                                                                                    • Text

























             Project B aims at increasing growth on M1 Market by focusing on external and internal aspects of the organization







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