Page 31 - Tax Free Catalogue Covers Research Report
P. 31
The “Vacation” themed covers are most likely to be picked up by all nationalities, though propensity to pick up these covers is significantly higher amongst Finnish travellers at more than 4 in 5
31
Catalogue Cover Most Likely to Be Picked Up – By Nationality
➢ Swedish travellers are more likely than other nationalities to pick up the “Beach Babe” and “Product” themed covers ➢ Danish travellers are generally less likely than other nationalities to pick up all covers
% Very/quite likely
85 80 80 83 79
74 7073 67
Danish (104)
Finnish (105)
58
Norwegian (100)
Swedish (107)
60 58
54 52 56
61
Vacation 1a
Vacation 1b
Close Up 5a
Beach Babe 3a Beach Babe 3b
Product 2b
Close Up 5b
Significantly higher Significantly lower
Fashion 4b
Fashion 4a
53
50
48 51 51
51 47 44
41 45 47
Product 2a
46 47 43 40 34 34
40
39 39
29 33 29
23
Most likely to be picked up
Least likely to be picked up
Q5. For each magazine cover, please indicate how likely you would be to pick up the catalogue?
