Page 33 - Tax Free Catalogue Covers Research Report
P. 33
The “Vacation” themed covers are most likely to be opened by all nationalities, though propensity to open these covers is significantly higher amongst Finnish travellers than Danish and Norwegian travellers
33
Catalogue Cover Most Likely to Be Opened – By Nationality
➢ Norwegian travellers are less inclined to open the “Product” covers than other nationalities, but more likely to open the “Fashion” covers
% Very/quite likely
87 82 81
84
Danish (104)
Finnish (105)
Norwegian (100)
Swedish (107)
44 43 47 46
81
73
71
71
68 66 61
55
Vacation 1a
Vacation 1b
Close Up 5a
Beach Babe 3a
Product 2b
Beach Babe 3b
Close Up 5b
Product 2a
Significantly higher Significantly lower
Fashion 4b
56 57 61 60
60 58
62
61
56
46
48
44 46 44
53 55
54
54
55
41
34 35 40 37 Fashion 4a
Most likely to be opened
Least likely to be opened
Q6. For each magazine cover, please indicate how likely you would be to open the catalogue?
