Page 35 - Tax Free Catalogue Covers Research Report
P. 35
The “Vacation” themed covers are most likely to be looked through and read by all nationalities, though Finnish travellers are significantly more likely to read them than Danish travellers
35
Catalogue Cover Most Likely to Be Looked Through & Read – By Nationality
➢ The “Close Up” theme featuring the model wearing a hat and accessories (5a) is in third place for all except Danish travellers, who preferred the “Product” cover with the sunglasses (2b)
% Very/quite likely
83 79 76 80 78
68 6872 68
Danish (104)
Finnish (105)
Norwegian (100)
Swedish (107)
47 46
42 42 3640
Fashion 4b Fashion 4a
Least likely to be looked through & read
59 59
51
53
52
59 54
54 55
56
45 44
52 51
53
50
53
42 40
46 50 52
47
Vacation 1a Vacation 1b
Close Up 5a
Beach Babe 3a
Product 2b
Beach Babe 3b
Close Up 5b
Product 2a
Significantly higher Significantly lower
35 33
Most likely to be looked through & read
Q7. For each magazine cover, please indicate how likely you would be to look through and read the catalogue?