Page 37 - Tax Free Catalogue Covers Research Report
P. 37
The “Product” themed cover with perfume bottles (2a) is consistently considered the best fit to the contents of the catalogue cover across all nationalities
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Catalogue Cover Considered Best Fit to Contents – By Nationality
➢ Of the two “Vacation” themed covers, Danish, Finnish and Norwegian travellers prefer the cover with the wave, while Swedish travellers like both covers equally
46
38
43
40
% Considered Cover Best Fit To Contents
Danish (104)
Finnish (105)
Norwegian (100)
Swedish (107)
18 16 15 17 Vacation 1a
16
911119109968 6 7
55 554545331225321 000
Product 2a
Vacation 1b
Close Up 5a
Product 2b
Close Up 5b
Fashion 4a
Fashion 4b
Beach Babe 3a Beach Babe 3b
Worst fit to contents
Best fit to contents
Q12. We would now like you to review the full range of magazine covers and pick the one you think best corresponds with the content of the magazine, i.e. tax free items available to pre-order
Significantly higher Significantly lower
