Page 39 - Tax Free Catalogue Covers Research Report

Half of printed pre-order catalogue browsers had also browsed a pre-order website and almost 2 in 5 had purchased from a pre-order website. Overall, travellers are more likely to browse and purchase from airport stores, especially Finnish travellers
39
Locations Where Tax-Free Items Browsed/Purchased
➢ Swedish travellers are the only nationality more likely to browse or purchase tax free goods from a pre-order website than shops at the airport
Browsed Tax Free
Danish (104)
Finnish (105)
Norwegian (100)
Swedish (107)
Total (416)
Airport stores
60%
68%
61%
41%
57%
Pre-order website
50%
45%
53%
57%
51%
➢ Swedish travellers are the only nationality more likely to purchase from a pre-order website than shops at the airport
➢ Airport tax free stores are the preferred location for purchasing tax free goods amongst Finnish and Norwegian travellers ➢ Only 1 in 10 had not bought tax free goods at all
*Quotas were set to ensure a minimum of 40% of travellers in each country had purchased from a pre-order catalogue
Q. Which of the following have you used to browse tax free items (but not necessarily purchased from) prior to taking your charter flight to your holiday destination?
Q1. Which of the following have you purchased tax free items from?
Purchased Tax Free
Danish (104)
Finnish (105)
Norwegian (100)
Swedish (107)
Total (416)
Pre-order catalogue*
41%*
50%*
42%*
49%*
45%*
Airport stores
43%
62%
56%
24%
46%
Pre-order website
36%
31%
38%
47%
38%
None
13%
10%
8%
7%
9%
Significantly higher
Significantly lower