Page 40 - Tax Free Catalogue Covers Research Report
P. 40
Almost 9 in 10 of those purchasing tax free items from an online shop had planned their online purchase using the printed pre-order catalogue
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Used a Printed Pre-Order Catalogue to Plan Online Purchase
➢ Swedish and Finnish travellers are significantly more likely to use a printed catalogue to plan their online purchase than Norwegian travellers
By Nationality
Danish (37)
Finnish (33)
Norwegian (38)
Swedish (50)
Total (158)
Used pre-order catalogue to plan online purchase
84%
94%
79%
94%
88%
➢ 35-44 year olds are most likely to use a printed catalogue to plan their online purchase, while over 45s are least likely
By Age
Under 35 (24*)
35-44 (32)
45-54 (26*)
55-64 (40)
65 and over (36)
Used pre-order catalogue to plan online purchase
92%
97%
81%
80%
92%
*N.B Low base size (<30)
Significantly higher
Significantly lower
Q. Did you use the printed tax free catalogue to plan your purchase before entering the online store?
