Page 42 - Tax Free Catalogue Covers Research Report
P. 42
Airport stores are the preferred location for purchasing tax free items in future, driven by Finnish and Norwegian travellers. Swedes are most likely to purchase tax free items via an online store. Danish travellers show the lowest propensity to shop tax free in any location
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Locations Tax Free Items Most Likely to be Purchased From in Future
➢ Finnish travellers are significantly more likely than Danish travellers to purchase from a printed pre-order catalogue or inflight ➢ Over 35s are significantly more likely to purchase tax free items from a pre-order shopping website in future, 66% vs. 48% of
under 35s
➢ Under 35s show a greater propensity to purchase in airport stores, 81% vs. 70% of over 35s
Locations very/quite likely to purchase tax free items in future:
Total sample (416)
Danish (104)
Finnish (105)
Norwegian (100)
Swedish (107)
64%
80%
86%
60%
61%
56%
61%
72%
55%
66%
56%
62%
40%
53%
47%
51%
Tax free stores in the airport before your flight
72%
A pre-order shopping website
with delivery to your seat on 63%
the flight
Printed pre-order shopping
catalogue with delivery to your 60%
seat on the flight
Onboard your flight 48%
Significantly higher
Significantly lower
Q3. How likely are you to use each of the following methods to purchase tax free items in the future?
