Page 44 - Tax Free Catalogue Covers Research Report

Sunscreen is the most commonly bought product in preparation for holiday travel, however pharmacy products are also popular. Finnish travellers are significantly more likely to purchase sunscreen whilst Swedish travellers are more likely to purchase pharmacy products
44
Products Bought Domestically in Preparation for a Holiday
➢ Danish travellers are significantly less likely to buy pharmacy products, sunglasses, books and magazines
➢ Female travellers are more likely to purchase books and magazines to take on holiday whilst under 35s are more likely to
purchase towels
12345678
Total (416)
Higher amongst...
Sunscreen Pharmacy products
77% 69%
Swimwear Sunglasses
58% 50%
Books
49%
Females, 59%
Suitcases
46%
Over 35s, 49%
Magazines
43%
Females, 48%
Towels
31%
Under 35s, 43%
Danish (104)
75%
58%
58%
40%
42%
50%
40%
32%
Finnish (105)
84%
74%
65%
62%
49%
44%
55%
33%
Norwegian (100)
77%
68%
62%
53%
52%
39%
35%
40%
Swedish (107)
73%
77%
49%
44%
54%
51%
40%
21%
Q13. Which of the following products have you bought in domestic stores (local shops, supermarkets etc.) in preparation to take with you on holiday?
Significantly higher
Significantly lower